Hip Hop clothing brands are not new, but few had the capacity for innovation and trends in the Apple Bottom clothing. Officially called Apple Bottoms clothing line and lifestyle of women has started in 2003 by St. Louis rapper Nelly with friend Ian Kelly and his cousin Yomi Martin.
Kelly, Martin and the multi-platinum Nelly already had their ability to recognize the hip, cool designs with the launch earlier vowel, demonstrated a line of clothing for men. Vowel was originally created in the late 90s, while Nelly was still an independent rap artist. As his career grew, the importance of brands rose and gave the opportunity to create Nelly’s Apple Bottom clothing line for women only.
Although Nelly is not a fashion designer himself, he works closely with his team of designers, each design monitor. He also said that when it comes to the apple bottom Jean he is holding, with which to see it, a woman, if he likes his entry. Nelly’s creative vision is to ensure that each product gives women the right to fulfill the global vision of Apple Bottoms, and above all the fact that a woman feel beautiful.
From the beginning, Apple Bottom clothing was developed to provide for urban appeal. The first product line of Apple Bottom jeans and denim appeared another. With the help of an Apple Bottoms model search for girls in the United States and even the television on VH1, the only clothing line for women still in the position to the attention of people around the world was recorded.
The vision behind the garment below Apple was already celebrating at all about the curves of women. fit instead of working women in jeans, Apple Bottoms are designed for women with curvier hips and her legs and raises many more. Jeans are the dealers Sassy Sexy Thanks to the contributions, rhinestones and pearls. The addition of Lycra material into clothes, jeans causes the apple to the bottom of the cup and the rear deck of a woman, women, an increase of confidence and sex appeal that the plea has not simply offer jean.
This call has helped visionary echo brand with women of all natural forms, sizes and ethnicities. The Apple-shaped pockets on the mark and watch the elegant signature, apart from hundreds of other celebrity clothing lines that were on the market. Part of the success of Apple Bottoms also to make trips in his decision, every article of clothing at affordable prices without sacrificing quality.
In 2004, Apple Bottom clothes a new level of success in Oprah Winfrey’s talk show she was wearing in his show. The brand has also been featured on the cycle of the America’s Next Top Model 10 and The Ellen DeGeneres Show. Apple Bottoms mentioned in several well-known rap songs helped further the visibility of brands. Ashanti, Vivica Fox, Fergie and Alicia Keys are some celebrities photographed Jeans, Apple Bottom.
Of course, that it was not for long with such success before Apple Bottoms more diversified options for the urban lifestyle. Apple Bottom clothing for girls and women in the region will soon have. Handbags, jewelry, sunglasses, Scrubs, underwear, shoes and even a signature scent were soon added to the line. The management of urban living is found in thousands of shops throughout the country and online.
