Hip Hop clothing brands are not new, but few had the capacity for innovation and trends in the Apple Bottom clothing. Officially called Apple Bottoms clothing line and lifestyle of women has started in 2003 by St. Louis rapper Nelly with friend Ian Kelly and his cousin Yomi Martin.
Kelly, Martin and the multi-platinum Nelly already had their ability to recognize the hip, cool designs with the launch earlier vowel, demonstrated a line of clothing for men. Vowel was originally created in the late 90s, while Nelly was still an independent rap artist. As his career grew, the importance of brands rose and gave the opportunity to create Nelly’s Apple Bottom clothing line for women only.
Although Nelly is not a fashion designer himself, he works closely with his team of designers, each design monitor. He also said that when it comes to the apple bottom Jean he is holding, with which to see it, a woman, if he likes his entry. Nelly’s creative vision is to ensure that each product gives women the right to fulfill the global vision of Apple Bottoms, and above all the fact that a woman feel beautiful. » Read more: Apple Bottom Clothing – Designer Fashion For Curvy Women